You created a beautiful website, perhaps even invested a good chunk of change, but aren’t seeing the return you were hoping for. It’s time to figure out how to increase traffic on your private practice website to grow your business.
But did you know that a typical consumer is introduced to something as many as 20 times before deciding to buy it?
Thanks to the internet, we tend to be a little numb to conventional advertising efforts. As a result, it takes a lot more exposure and a lot more faith to make a purchase.
This also applies to your counseling services. Some prospective clients may know they are going to sign up for your services before ever inquiring. Others may need repeated exposure to you, your philosophy, and the benefits you can provide.
With this in mind, we’re going to take a look at how you can increase traffic on your private practice website in order to capture the repeated exposure you need to get clients to book a consultation.
Steps To Increasing Traffic to Your Private Practice Website
1. Be a resource for your ideal client
When people find your website valuable, they’ll keep coming back for more! There are so many ways to provide value for your prospective clients, but the biggest way to keep people coming back to your website is to become a resource that people can use again and again.
Provide information relating to your speciality or niche. Of course, this is an oversimplification, but it’s a great way to get started.
Identify 1 or 2 major problems your ideal clientele is struggling with. Share with them how you can solve it and why you’re the best option to help them.
Certainly, you don’t want to give too much away. Writing a few articles such as, “Why Diets Don’t Work For Permanent Weight Loss” or “6 Ways to Manage Blood Sugar With Food,” is a great taste of how you can help.
The idea is to showcase a solution that hooks in prospective clients. To take this even further, you may want to provide a piece of premium content to capture their email address. Then, you can double-down on your marketing efforts by sending new blog posts or relevant content their way.
2. Practice good SEO habits with your blog content
The easiest way for prospective clients to find you is to rank high in a Google search.
While it may seem like a mystery of which websites appear at the top of search results and which do not, it’s based on your website’s popularity. Using targeted keywords is a great way for your website to appear higher in search results. A vague or popular keyword may yield a ton of results, but may not be as helpful for you to attract your target client.
Instead, consider using long tail keywords. Long tail keywords are a longer and specific phrases that will help you to connect with your ideal clientele. The easiest way to implement keywords is to name pages, articles, urls, or descriptions with these keywords in them.
3. Promote your wellness business on social media
This may seem backwards, but showing up more often on social media sites can drive traffic to your personal website. Build up a following, share your expertise, and link all social sites to your website.
Exert yourself as the expert that you are! Your followers will look to you as a resource. Over time, you can encourage your social media following to book a consultation with you. Even more, being active on social media can lead to media exposure, which will further bolster your business.