In past weeks, we have discussed how premium content can support your website – whether it acts as another stream of revenue or as a free resource to drive traffic to your website.
Did you know that today’s typical consumer will have to see something as many as 20 times before deciding to buy it?
With the arrival of the internet, we’ve gotten to be just a little more numb to conventional advertising efforts. Nowadays, it takes a lot more exposure and a lot more faith to make the purchase. With this in mind, we’re going to take a look into how you can drive up traffic to your website, to capture that exposure you need to get clients to book a consultation.
The other day we shared a little information on Search Engine Optimization to form a few strategies around how to make your practice more visible online and bring traffic to your website. One way to go about bringing traffic to your website is through regularly updating your website and providing new content. Today, we’re going to expand on this concept – beyond just adding to your website regularly, you can create “premium content,” which has a much longer shelf-life than the short article or news page.
Recently, one of our Healthie dietitians recommended “hosting an event” as a marketing strategy for private practice nutrition professionals and she was met with a number of questions and curious head-tilts. So today, we’re addressing how an event can function as a marketing strategy and how you can start planning you own to fit your personality and business strategy.
Learn all the facts around the RD credential with our RD FAQ.
– What is a Registered Dietitian?
– What are the benefits of working with a Registered Dietitian?
– What job options are available to an RD?
– What specializations are available?
Private PracticeRD Marketing
There is not just one way to market your practice. While we often discuss social media marketing or even Facebook advertising, there is more to marketing than what you can create online. Community marketing focuses on the tangible, physical ways you can promote your practice within your community. We’re going to go ahead and share a few marketing strategies that you can implement to grow your influence in your community.