Creating online programs is a great way to diversify your income and build your business to make money online. We’re excited to partner with The Health Coach Group to share how you can boost your business with automated educational content through Healthie.
This post was originally written by Cathy Sykora, CHHC, AADP, ASID, and creator of The Health Coach Group. Cathy’s mission is to make a difference in the lives of others. Helping health professionals allows her to work with others who want to make a difference.
Learning how to make money online is one of the most important aspects of sustaining a successful business. Unfortunately, it’s also one of the most complicated aspects of running your own business as a health and wellness professional.
But it doesn’t have to be.
We’ve been working for years to help make it easier and to create systems that are a little easier to put in place and maintain. We’re amassing a library of wellness programs that guide you and your client through the process of becoming healthy; mind, body, and spirit.
Who Should Add Online Programs in Their Business Model
Anyone who’s in physical, mental, or spiritual health and wellness industry can benefit from online programs.
- Registered dietitians
- Functional medicine practitioners
- Massage Therapists
- Health Coaches
- Weight loss specialists
- Detoxification specialists
- Physical Therapists
- Personal Trainers
If you’re in the wellness industry – including spiritual, physical, or mental health – online programs can add a reliable stream of income for your business. Plus, add increased opportunities for personal growth and wellness for your clients.
Additional benefits of online programs include:
- Reducing your workload and time for 1-on-1 meetings
- Adding income through an additional income stream
- Improving the health of your clients
- Building your reputation as a professional leader in the field
- Keeping up with the latest technology
- Offering best-in-class services, with the right practice management tools
Having online programs cuts your workload and adds income.
Why shouldn’t YOU be one of the businesses providing courses when it’s such an obvious solution and opportunity?
Over $165 billion worth of online courses were purchased in 2015. Yearly growth is anticipated at 5%. That would mean that by 2023, online courses will generate $240 billion in revenue.
Online wellness programs not only offer you the opportunity to make a difference in the lives of many, many, MANY, people, they also are trending toward incredible revenue potential for you. Any health professional with access to online programs, tools, and a good practice management platform is in a position to join in this billion dollar industry next week.
“Make sure you don’t start seeing yourself through the eyes of those who don’t value you.” ~Anonymous
Examples of Online Programs From The Health Coach Group
We have many tried and true programs and playing with the numbers is not only enlightening, but motivating as well.
One of our most popular programs, The 12 Day All Natural Detox, has been sold for anywhere between $97 and $397. It’s an easy program to market. It’s short and sweet, and people feel the potential for long-term good health after only 12 days. This also makes it a perfect program to lead into long term health and wellness programs like PURE, 12 Months to Great Health, Art of Aging, Healthy Habits, or others.
I know – there’s a big difference between $300 and $1800 in Healthy Habits. The variable is your time. So, this is limited by your hours when you look at that bigger number.
It doesn’t have to be. If you get 200 people in losing weight and doing well – you can get 600 people in. You need to be able to meet the need for time if you’re working with 600. Whether you’re a doctor, dietitian, or a health coach, you can hire someone to meet with these people. You pay someone $60,000 a year, sell 200 at $1800 and your income is $300,000. The math in running your programs online makes so much more sense than the dollars for hours model shown below.
This doesn’t mean that you have to quit working with people one-on-one. It does mean that you are in a position to help thousands of people instead of a few.
You can also run this as a membership, instead of collecting $97- $6,000 per program, you can put your clients into a monthly group. It gives you the potential to have your business and your income planned out years in advance.
So how can you get started?
We’ve broken it down into 6 steps to create a revenue stream from online courses.
Eventually, you will want to add to this list. For now, these are the important steps to building a flourishing and profitable health coaching business.
1. Coaching Experience or Certification
If you’re a registered dietitian or doctor, you may not need a health coach certification, but obtaining good coaching education can be beneficial. If you’ll be dealing with something that wasn’t included in your education or scope of practice, you’ll need to determine where to get that education.
2. Business Plan
A solid business plan will give you something to take to the bank for a loan if that’s what you decide upon. More important, it gives you a solid foundational plan that you can go back to time and time again to make wise and focused business decisions.
3. Marketing Plan
Having a marketing plan is important to implement a system that builds your email marketing list and then another system to nurture and sell.
A website is necessary for today’s business environment. To be taken seriously, and get your information distributed and read, you need a well-branded site. Attached to your website should be a Practice Management Platform. This includes e-commerce, communication, client tracking, HIPAA compliance and program delivery.
5. Support, Ideas & Accountability
You know the importance of coaching, otherwise, you wouldn’t be a health coach. Get a business coach to speed up and increase your success in business.
6. Coach/Client Programs
Coach/Client Programs are the foundation for making money online with courses. You can create your own, but if you don’t have years to create a professional, well sourced, and topical program, The Health Coach Group has anything you could want. We’ve developed programs according to the requests of our health professionals. We continue to build on the library. Buy one already done and edit it to suit your niche.
If you’re interested in learning more about The Health Coach Group and how Cathy’s programs can help you make money online with group programs, contact us today!