Healthie is excited to partner with Matchaful, a mission-driven company helping consumers feel more mindful and healthful through their organic matcha tea. Matchaful is generously offering the Healthie community 15% off their Matchaful orders with the code HEALTHIE!
Healthie: Tell us about Matchaful.
Matchaful: We empower consumers to feel mindful and healthful by providing superior organic matcha.
Healthie: What was your inspiration for starting Matchaful?
I spent my early life eating my way through hundreds of highly processed foods. It didn’t start to affect my health until I reached my 20s and was working full-time for one of the biggest consumer packaged food companies. I started putting on weight, losing my hair, in addition to a slew of other issues. I became so self-conscious that I couldn’t be myself around others. I started doing research every night on how to improve my health. During my deep dive into nutrition and ingredients, I discovered matcha, this supercharged green tea that had shown to have incredible mood-boosting and antioxidant benefits.
After realizing this product didn’t have any presence in the US, I ordered it from Japan, along with the proper whisking tools. I remember the first time I tasted it. It’s super creamy taste was surprisingly delicious and it left me feeling alert and happy. I was no longer relying on coffee for energy, but craving matcha instead. My skin, mood, and hormones felt instantly more balanced. The more research I did, the more fascinated I became.
And one year later my mission to bring matcha to my community began.
Healthie: Tell us about your entrepreneurial journey starting Matchaful. What was the biggest obstacle you faced?
In the beginning, it took a ton of hard work and hustle. I was going into health cafes, talking to nutritionists, and trying to educate whoever I could on the benefits of drinking organic matcha.
In the interest of preserving our company vision in the early stages, I declined any outside investment in the first year. I was forced to be fully accountable for the company’s budget, reinvesting every dollar back into growing the business and made sure that I was actively managing our cash flow.
Healthie: What are the health benefits of matcha? What differentiates your matcha from others on the market?
At Matchaful, we are focused on only providing matcha from the best tea makers in Japan, while empowering our consumers to feel more healthful. All of our matcha is organic, to preserve the health of our planet and bodies, with no pesticides or chemicals used on our tea trees. 1% of our revenue goes to environmental non-profits.
Matcha is a special tea that delivers caffeinated energy without the buzz. The tea leaves are picked, steamed dried, and ground into powder for consumption. One cup of matcha contains the antioxidants of up to 10 cups of regular tea. These antioxidants include catechins and the free radical fighting epigallocatechin gallate, or EGCG. In addition to fighting free radicals, green tea has been linked to lowered cholesterol, increased metabolism and detoxification. Its caffeine is counteracted by L-theanine, an amino acid with psychoactive properties, capable of lowering stress levels.
Healthie: What advice do you have for other entrepreneurs starting their own business?
Establish a mission early and that will help define the steps you take, and how to move forward. It’s something I wish I would have done earlier, as there were a lot of times that I found myself doing something that didn’t always connect with my mission. I also think it’s ok to say “no” to things that don’t drive your business or connect to your mission.