Are you ready to take your business to the next level? We have the solution for you!
Many nutrition professionals are looking for ways to optimize their time and one of the most cost-efficient ways you can grow your business is by hosting group webinars.
What is a group webinar? A webinar is an online presentation or lecture given to a group of participants. By hosting a group webinar, you are able to reach a broader audience in a shorter period of time.
How do you host a group webinar? Heatlhie is excited to introduce our integration with Zoom — a secure, HIPAA-compliant platform for video conferencing and webinars.
Our integration with Zoom allows you to host group webinars for up to 50 participants at a time, accessible by phone or computer. Video conferencing allows for convenient communication with clients and allows you to expand your horizons. Rather than only seeing clients during an in-person session, you now have the ability to conference with multiple clients at a time or use this platform to attract new clients.
Here are 4 ways you can utilize group webinars to boost your business:
1. Host a free webinar
Introduce prospective clients to the value you provide by hosting a free webinar. Show off your expertise on a fun and engaging topic. Remember, all registrants have the potential to become paying clients! When individuals sign up for your webinar, you will be able to capture their contact information and use it in future email marketing or newsletters.
2. Host a webinar for a fee.
You can also charge a fee for providing an educational webinar, with the ability to accept payments through the Healthie platform! We have some sample webinar topics listed below, but get creative! Share your screen during your presentation and distribute branded handouts or recipes as a take away from your webinar too.
3. Create an educational webinar series.
Creating a recurring webinar series is a great way to provide continued nutrition education over time. For example, if you’re a diabetes expert, you can host an “Eat to Beat Pre-Diabetes” webinar series in which you cover various aspect of healthy eating for pre-diabetic patients each week. Through Healthie, you have the ability to send out educational materials automatically each week.
4. Host a support group or group counseling sessions.
You can also use Healthie’s Zoom integration with your existing clients. Invite your clientele to an exclusive support group for a monthly fee. You can set up recurring payments through Healthie.
There are many ways you can utilize this new feature available to Healthie members on Practice Plus plans or above to provide group education or to further your content marketing among your clientele.
So now that you have the technology to expand your business, here are sample webinar topics – We can’t wait to see how creative you get!
- Nutrition 101: How to Balance Your Plate
- Are You Eating 5 a Day? Unique Tips to Eating More Fruits and Vegetables
- Nutrition Myth-Busting: 5 Myths to Stop Believing Now
- How to Build a Better Breakfast and Why
- How to Prepare For Healthy Back to School Season
- How to Start Your Mindful Eating Journey
- Eat to Beat Pre-Diabetes: 4-Week Series
- How to Manage Food Allergies When Dining Out
The Healthie marketing team suggests creating an eye-popping image to promote your webinar and allow at least a couple of weeks for marketing on social media, through your existing newsletter and blog, if applicable.
We’re excited to help you grow your business with this great new feature, so if you have any questions or want help integrating this feature in your practice, check out our step-by-step guide or contact us today: firstname.lastname@example.org.