Have you Googled yourself or your private practice? If you’re having trouble being found online, it may be time to try some Search Engine Optimization (SEO) to help bump your site to the top of search results and make it easier for new clients to connect with your private practice.
1. Create a Google My Business account
Ever wondered how businesses show up on the righthand side of the Google search page? (Like the image pictured right.) Your practice can be found this way too by creating a Google My Business Account. This easy free addition to Google takes only a few minutes to set up and can make a world of difference in getting found by new clients. Add your business address, phone number, hours, and website to make your practice easily found. Encouraging reviews (in this case, testimonials) will help bump your practice up to the top of the list.
2. Have a mobile-friendly website
Nowadays, most people search on their phone. If your website is not mobile friendly, you could easily be losing out on making that fast connection due to the slightest inconvenience. Website hosts such as Wix often will have a mobile display feature, so be sure to check out how your website looks both on the computer and off and rearrange accordingly!
3. Play around with Screaming Frog SEO Spider Tool
Screaming Frog can help you figure out what on your practice website is hindering it from appearing in search results. This tool will analyze your website to see where there might be problems such as broken links, errors, or redirects. It analyzes page titles and will aid in figuring out what is holding your website back from being found online. Screaming Frog has a free version available for download that last for 500 URLs.
4. Use highly specific keywords
Using keywords in article or page names, title tags, title attributes, and meta descriptions will help make your website more findable on the internet. Keywords can range from “Nutritional Counseling” to “Pediatric Nutritional Care in Trenton, New Jersey” – the more specific you get the more likely the right kind of person looking for a private practice like yours will find you online. Implementing keywords can seem a little tricky – page titles easiest overall way to use keywords for SEO, but far from the only option. Here’s a more detailed resource to help you along!
5. Claim your business address on Google Maps
When setting up your Google My Business account, claim your business address by entering it in and allowing Google to verify it. They will mail a postcard to the address with instructions to finish the verification process.
6. Encourage testimonials/reviews
Your private practice is a business. When a hesitant new client is looking for nutritional counseling, your testimonials can work wonders in winning them over. If you have testimonials already, encourage clients to post them in places you’d like to be found, such as on Google Review, Angie’s List, or even Yelp.
7. Start blogging
Google tends to favor websites with many pages. Rise to the top of the list by blogging. Every article is a new page on your site, and when it’s updated regularly, you will have new content to be found by search engines. Blogging can be helpful beyond just SEOs. Think of it as not only a platform to share your experience and knowledge, but your personality and livelihood. Including content such as infographics, ebooks, and additional resources will also elevate your website and give potential clients reasons to keep coming back.
8. Set up Google Analytics
Integrate your website with Google Analytics. This free resource allows you to track and monitor how many people are reaching your website as well as how they are reaching your website. This is a tool for strategy. While Google Analytics will not solve any problems or provide you a solution, it’ll allow you to be mindful of how people are finding you online.
9. Don’t be deterred
Building up an audience and an online brand name for your practice takes time and energy. Don’t worry if you haven’t seen much improvement over the first few months. Your efforts take time to pay off! All you have to do it keep trying!