There is not just one way to market your practice. While we often discuss social media marketing or even Facebook advertising, there is more to marketing than what you can create online. Community marketing focuses on the tangible, physical ways you can promote your practice within your community. We’re going to go ahead and share a few marketing strategies that you can implement to grow your influence in your community.
1. Write a Brochure.
While business cards are an essential and great for giving out, step up your business strategy with a brochure. A good brochure will advertise directly to your target client and give them an easy way to reach out. For community marketing, creating a brochure will help with every next step along the way to spread the word about your practice across your community. It is an easy item to take from a farmer’s market stand or hand out at a gym and could even help your referral partners to have an on-hand tri-fold with all of the essential information they would like to know about your practice.
Pro Tips: Go heavy on the pictures! Be sure to include at least one of you. The next important thing is contact and location information. If you have a website, include the URL too.
2. Take on a Farmer’s Market.
One community event that brings healthy eating to the forefronts of everyone’s mind is the Farmer’s Market. Take advantage of this event in your community. Inquire about how you might be able to get involved or set up a table of your own. With this kind of event, you’ll connect with individuals in your community and be able to establish a presence for your practice. At the very least, it’ll get the word out about your practice.
3. Hit the Gym.
Outside of the farmer’s market, another community mecca for health-focused individuals has to be the gym. Go to local gyms in and around your area and reach out to their owner or manager. We’ve seen many nutrition professionals establish referral partnerships and even business relationships with gym owners this way, but at the very least, you might want to ask if they would be willing to give out your brochures.
4. Set up a Referral Partnership.
Think hard about your target client. Who else near by is looking to work with this demographic? Consider specialists, doctors, gyms, yoga studios, health-focused cafés, and so on. All of these offer potential for establishing a referral partnership. When looking for a good referral partner, it’s a great idea to stay local – especially if your practice mainly sees clients in-office instead of through telehealth. See if you’re a good fit for them first, before reaching out. For instance, if you come across a nearby gym that doesn’t have a program in place for nutrition or dietetic services, they may potentially be a good partner. Lastly, remember to be a good partner, by not only taking on new clients from your partner, but sending your clients their way as well!