Your practice in on social media, say you’ve got a blog, or an Instagram account, or a Twitter handle, how do you get people to start reading your posts? Nowadays, you can track followers and analytics online to see who comes and goes on your sites, but how do you create traction that will build those relationships between yourself and your following that can actually result in gaining new clients? It’s a good question. Today, we’re sharing how you can make connections with your readers. This connection will attract a following that will forge the way to meeting new clients.
1. Be a Cheerleader.
If you’re trying to generate interest in your social media platforms, take an interest in your readership. Be a cheerleader; cheer them on. Tag people in your posts when they do something interesting or exciting. You can spike interest in your posts by appealing to your followers on a personal level.
2. Connect with Influencers.
Follow the numbers. The dietitians with the largest followings have clearly developed effective strategies for garnering the attention of prospects. Talk to these dietitians; see if they’re available for a phone call or interview. Ask yourself: How does this person attract such a large scale of readers? How does the quality of my material rank against his or hers? What can I offer uniquely to my readership? Find clear answers to these questions and you’ll find greater awareness of the singular voice you bring to the table.
3. Share your personality
Establish rapport with your readers. Be natural and share your individuality. People will respond better to your material if they feel like they know the writer. Search for the balance between personal expressiveness and refinement. While readers might enjoy your interpersonal embellishments, they need value added to their time spent reading you. Be interesting and be insightful.
4. What goes around comes around.
Consider the kinds of impression you give your readers. Are you excessively critical? Do you make wishy-washy or vapid recommendations? Your readers’ impression of you will determine whether or not they take you seriously when reading future entries on your networking platform. Promoting the work of others you admire can help foster good relationships. Perhaps share some healthy recipes that you like and others will reciprocate by sharing your content in the future. Going against the grain or writing critically against another’s work can help distinguish you from other dietitians, but prepare yourself to deal with the consequences.
5. Create original content
One sure fire, way to make your platform stand out is to be more than a curator, but also a creator! Incorporate materials you admire from others into your own framework of ideas to create something new. Originality keeps your readers interested and might even inspire them. It will also likely serve as your most effective means of gaining new viewership!