With just two weeks left of 2016, it’s a great idea to start prepping your practice for the New Year’s rush! You might feel a little short on time, with the holiday madness nearly upon us, but not to worry – we’ve got a few quick, no-sweat tips that will make you feel prepared, while still giving you plenty of time to enjoy the holidays!
1. Order Business Cards
One quick item to check off your list might be to check up on your stock of business cards! If you don’t have business cards yet, now is also a great time to order them! Ordering a fresh set of 250 cards might be just what you need to motivate you to start handing them out this January. If you don’t yet have a business card, it’s easy to get started. Websites like VistaPrint.com have online creators where you can quickly create a card in minutes, so it’s ready in time for the New Years’ rush!
2. Start a Newsletter
This may sound like a lofty venture, but really, it’s much faster than you might think! Get started by signing up for a mail-service, like MailChimp (which has a free-to-use plan), or look into newsletter services that may be provided by your website developer. (With Wix, for example, you can send out a newsletter directly through your website!) Compile a list of email addresses, whether they be from past clients or anyone who has expressed interest in your practice via email. Newsletters are great to keep clients feeling in the loop and remind them of their experience with your practice. The last thing you need to come up with is content! Luckily, we can help you there!
3. Reflect and Refresh
Take a few hours to check through your practice’s website, blog, and social media platforms. If you haven’t read through your own “About” page recently, it might be worth checking through it again. Is it up to date? What’s new with you? What’s new at your practice? Do you offer any new services? Are all the details right? This is a good quick task, but it can make a huge difference.
4. Hop on Social Media
Whether you update your Instagram every single day or might need to dust some virtual cobwebs up off your profile, there’s never been a better time to hop in and start sharing your expertise. Directing effort towards your social media sites regularly will help your practice to gain a following and likely, new clients who want to seek you out because of your knowledgeability.
Have you ever considered placing an ad online? If you’re preparing to take on new clients looking to devote real effort towards their New Years’ Resolution, a Facebook Ad might draw in just the attention you’re looking for. We recommend Facebook advertising because you can run fast and short ad campaigns, on a budget you set yourself. You also can target the audience to reflect your ideal client by specifying items such as location.
Looking for more tips for the new year? Let us know at email@example.com!