How to Design Promotional Images For Your Private Practice

Learn how to create Facebook covers, social media banners, and email headers with Canva. 

Our last few blog posts discussed branding and logos. Now that you have a logo and know how to use it, we’re going to show you a few easy ways to create branded images for digital use. As we know, consistent branding across your social media profile pages, newsletters, and emails is important.

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For this example, we’ll show you how to create the email header from last week’s tutorial.

Once you create 1 image, it’s easily transferable to social media headers, covers, and other digital graphics.

The main tool, we’ll be exploring today is Canva. Canva is a free-to-use internet application that allows you to create free graphics and images with just a quick, no cost sign-up. Canva is very user-friendly for those who are wary of designing anything on their own, and comes with many free, customizable templates. Possibly the most convenient part about Canva is that all social media header or banner sizes are stored in the app, so you don’t have to guess!

In Canva, you can upload a .PNG file of your logo and lay it over a colored background or an image of your choosing. You can play around with layout and look of your design through their drag and drop functionality.

One thing we suggest is referring to your brand’s color scheme when choosing what images you would like to go with your logo.

With our example (shown above), a light blue backdrop allows the peachy font of the private practice name to stand out and the logo to be visible even from afar.

When you’re finished designing your image, press “download” at the top of the page. You can save your creation in a variety of file formats (PDF, JPG, PNG) to use.

PRO TIP: If you’re having trouble finding colors that will compliment your logo, it’s great to use the complimentary color art wheel: pair reds with greens, blues with oranges, and yellows with violets. Play with lightening and darkening colors or even using shades in between – in our example header, we use a peachy color for our brand name; it’s not quite red, not quite orange, so our complimentary background is a blue-green color.

If you have any questions or would like honest feedback on any images you create for promotional purposes, contact us today.

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