Today, we’re sharing just a quick tutorial to stem from our last few blog posts on branding and logos. Now that you have a logo, and know how to utilize it, now we’re going to show you a few easy ways to create branding for digital odds and ends such as Facebook covers, Twitter headers, and email headers using free, easy-to-use online platforms.
We’ll will for this example, show you how to create the email heading from the tutorial last week!
Note: the header with the branding, logo, & tagline is easily transferable to social media header, covers, and other digital graphics!
The main tool, we’ll be exploring today is Canva.com. Canva is a free-to-use internet app that allows you to create graphics and images with just an quick, no cost sign-up. The nice thing about Canva is that it is very user-friendly for those who are wary of designing anything on their own and it also comes with many, many free, easy to customize templates, many of which are free or low cost. One more thing about Canva – all social media header or banner sizes are already stored into the app.
The feature we’ll be highlighting today is that through Canva, you can upload the .PNG file of your logo and lay it over a colored background or an image of your choosing. Upload your logo and if you happen to have an image to go with it, upload that too! Through this platform you can play around with layout and look of your design through their drag & drop model. One thing we suggest is referring to your branding color scheme when choosing what images you would like to go with your logo. With our example (shown above), a light blue backdrop allows the peachy font of the private practice name to stand out and the logo to be visible even from afar. When you’re finished, hit “Download” at the top of the page, and it will be ready to use!
PRO TIP: If you’re having trouble finding colors that will compliment your logo, it’s great to use the old complimentary color art trick: pair reds with greens, blues with oranges, and yellows with violets. Play with lightening colors and darkening colors or even using shades in between – in our example header, we use a peachy color for our brand name – it’s not quite red, not quite orange, so our complimentary background is a blue-green.
If you’re still struggling, be sure to reach out to us at firstname.lastname@example.org! We love to chat and are always looking to expand our content to help you elevate your practice.