If you’ve been following our blog series on RD marketing and branding, you know we’ve gone over logo basics and logo utility. Today we’re expanding on those two topics to cover a few easy tips on how create a cohesive image to go with your brand. These are skills that can be used from everything to creating your website to initiating email marketing campaigns and newsletters to social media covers and banners. We are going to begin by discussing how to create brand recognition through uniformity and cohesion.
We’re going to start by looking at a few easy things that create brand recognition. Namely – color scheme. Check out the example on the right. Starbucks and Dunkin Donuts. Both are instantly recognizable by color, but it’s not just one color, but a combination of colors that helps make each brand recognizable.
Creating a color scheme is a great way to make your brand much more recognizable and to further uniformity in items associated with your brand. When I say items, I mean, it can be used on emails, newsletters, your website, across social media platforms, and so on.
So, what goes into creating a color scheme? Generally, there are no hard and fast rules for what will make a good colors for a color scheme. A good tip is to play off the colors that are in your logo (if your logo happens to have colors). If the color you have is dark, consider pairing it with a lighter color, same goes with bold colors – they go great with more muted colors. Once you have an idea of what colors you want to use, to make it uniform throughout, it’s a good idea to find its HTML color HEX code. This is a 6 letter/number code that will pinpoint the exact color you’re using. It can be used in most online platforms for choosing colors. For instance, black is #000000, white is #FFFFFF.
So let’s see color scheme in action! Check out this example email. You might recognize this example from our WIX email tutorial. Anyway, in this example, you can see a color scheme emerging in this dusty maroon color that crops up in different parts of the email. It’s it the Fig in the mock-logo, the tag-line, “Come in for a Consultation Today,” in the button “Register Now,” in the bar at the bottom of the page with all the social media buttons, and even in the photograph included with the beets! These details make the brand come together and can be used in all brand-related materials.
There is a lot more that goes into brand recognition without looking at color scheme, for instance – even in this email, there are heavy hints that this email comes from a dietitian, from the fig illustration in the logo (courtesy of freepik.com), the tagline that drops in the word “consultation,” and the image included in the content of the email. The color scheme alone isn’t going to do that. The color scheme will however make you stand out next to another private practice and as a business. It will make it so that people are more likely to recognize your brands name when they see it.
If you have any questions or something to add, we are always happy to help with trouble spots and points we haven’t yet touched on! Let us know in our comments section below, or by reaching out to us at email@example.com!