Branding is what I like to think of as the art of sticking your logo everywhere. While this may seem over the top and even crazy when you’re first getting started, you’ll eventually feel it’s crazy not to put your logo on everything associated with your business. It’s how you take credit and show affiliation! It is how you begin the process of building up brand recognition.
Let’s talk logos!
If you don’t yet have a logo, you may want to consider checking out our article, “Building a Brand: Names, Logos, & Trademarks,” where we’ll show you a few different ways to go about getting a logo and navigating the rules of laws of copyrights and trademarks. So today, we’re going to discuss how to go about using your logo.
First, you will want to make sure that you have your logo in the right file type to maximize usage. Images are most often saved as .jpeg files, but for logos you will want your image to be a .png file. (File type can be identified by the the letters that follow the file name!) The difference between a .jpeg and a .png is that .jpegs require a background while .pngs will save just the logo without the background. (Shown below). If you do not have a .png of your logo, there is a good chance that your logo designer will be able to supply you with that version or the image.
Once you have your logo as a .png, it will be easier to place it in a variety of contexts. If your logo’s text is black, you may also want to consider getting a version of the logo with white text as we have shown above for greater usability.
Using your Logo
First, for using your logo in a promotional way, you will want to have it across social media. Your practice’s Facebook Profile Picture may be just the logo, (this is a great idea to use across all of your professional social media account, whether it’s Instagram, Twitter, Pinterest, etc!). Be sure to also include it in other marketing efforts such as:
- business cards,
- email campaigns,
- and advertisements
Any place where your practice’s name comes up, it’s always a good idea to try to include a logo instead of just writing out the name of your business. For instance, let’s look at the Coca-Cola logo. Writing out “Coca-Cola” will not pack the same punch as its cherry-red, iconic, scripted logo. Seeing it evokes instant name-recognition between the color scheme and unique font.
Part of creating that instant brand recognition will mean going beyond your logo and require placing it into a situation or context that will make it easy to recognize your company not only as a private practice, but a personality within the industry.