Once you’ve opened for business, you might have expected clients to just start lining up. More realistically, that usually isn’t the case. While there are a ton of different strategies you can use to start building up your client base, today we’re going to look at networking as a way to meet new clients. When most RDs think of networking, dietetic clients aren’t usually the first thing to come to mind. You might think of dietetic conferences like FNCE, but today we’re going to chat about which relationships may be worth developing to help garner more referrals.
If you’ve read our post, 5 Tips to Finding Your First 5 Clients, then you know that sometimes finding those early clients is just a matter of reaching out to friends and family. You may not be interested in having your uncle as a client, but he may have a friend who would be a good fit for your services!
Send an email out to friends and relatives and ask if they might know someone who would be interested. One easy way to go about this is to write the email for them. Advertise what services you’re looking to provide and include a call to action – what specific goal are you looking to help your clients achieve. You can even add a line expressly for family and friends to share, explaining that you have just opened up your practice and are looking to take on clients.
Next, you may want to start looking for potential referral partners. Build a list.
Take some time just to collect names and information of people who work with the same clients you are hoping to work with. This may take some research, but it could really pay off. For instance, if you are looking to work with diabetic clients, you may want to look for diabetes-related resources in your area, like cooking classes created for that clientele. Add the managers of programs like these to your list.
Reach out to the people on your list. Phone calls may be most effective. Try to schedule a quick in-person meeting if you can.
If you’re looking for more tips on how to network your way to new clients, let us know at firstname.lastname@example.org! We love to hear from you and love your ideas for new blog posts!