One underestimated marketing tool for your private practice is your practice newsletter. Your newsletter might be a fun monthly (or seasonal) update about your practice, but it also can be a draw for new clients as well as a way to reach old clients to keep them engaged. Today, we’re going to walk you through the process of creating a newsletter and maximizing its potential.
1. Start collecting emails.
This is the first thing to do is hunt for email addresses. You may already have a list of email addresses from your current clients and that’s fantastic, but you also want to include people on this list that you haven’t yet worked with who may be interested in becoming a future clients. So, how do you go about finding more email addresses?
- Go to local events. Set up a stand at a farmer’s market or local festival and be sure to bring a clipboard so that visitors can leave their information to learn more information. Many of them may not become clients right away, but they are additional names to include on your newsletter mailing list so down the road, they may be more likely to convert to clients.
- Offer a freebie. One tip, provided by Margie Geiser, is to offer some form of free content through your website that can be downloaded in exchange for an email address. This freebie may be a recipe or a meal-planning guide – something that will both demonstrate your expertise and be desirable to your target client. This strategy will provide you with a number of email addresses that you can add to your mailing list.
2. Create (or curate) content.
Your newsletter goes out to both old clients, current clients, and future potential clients so it’s good to remember that you do not have the same relationships with all of them. You still want to create a newsletter that all can interact with. The key is content.
In your newsletter, you want to include more than just an update of what you’ve been doing for the past few months, but something that everyone can read and engage with. If you regularly blog or create recipes, blog posts, articles, and recipes are great things to share. If you’re not much of a creator, become a curator. Pick out recipes and articles that you find interesting and you believe your newsletter readers will enjoy.
Pro Tip: If a holiday is coming up, think seasonal! It’s a great way to grab someone’s attention. For instance, if you know a great healthy swap that will go great with Thanksgiving turkey, that’s a great thing to share.
3. Get personal.
While not all of your newsletter readers may know you well, don’t be afraid of extending personal touches! Your newsletter is a great place for people to get to know you. Your current clients and former clients will love your personal touches and recognize them, but your future potential clients will get to know you through those touches. Sharing odds and ends about yourself and your practice in your newsletter will foster that trust and relationship, so they’ll be much more comfortable when they decide to book a consultation!
Looking for more marketing tips? If there’s a question you have or something you would be interested in seeing a post about, let us know! Write a comment in the section below or shoot us an email at hello@gethealthie!