When first starting your private practice, it can be challenging to build up your clientele. You may have met your first few clients through word-of-mouth or a referral from the neighborhood gym, but as your practice grows, you’ll need to continue to find new channels to attract potential clients.
To help you build your clientele, we’re sharing a few private practice marketing strategies that focus on building relationships, retaining your current clients, and attracting new clients.
Here are 5 Private Practice Marketing Strategies You May Not Have Thought Of:
1. Say “Happy Birthday!”
Part of building up your relationship with your clients is fostering a friendship. One easy and professional way to go about doing this is by saying “Happy Birthday.” You may want to shoot them a quick email or write a quick card. It does not even have to be the day of – but sending out a letters to clients early in the month of their birthday is a great way to show you remembered them.
2. Make a Brochure
If you have your professional private practice business card, you may be ready to take it to the next level. Business cards are a great and essential tool for making connections, but a brochure can push hesitant potential clients to make the call and sign up for an initial consultation.
Brochures are especially helpful if you’re attending or hosting a community event. In your brochure, you are pitching your practice to your client. Try to pose an interesting question or an eye-catching phrase on the front panel that speaks directly to your intended client. Remember, brochures are shareable. It’s a quick and easy way to put your name out there in and around your community.
3. Befriend Other Small Businesses
While you may not exactly be in the same line of work as the owners of the boutique downtown, it is important to remember that you both are local entrepreneurs. It is always a good idea to reach out to more than just the nearby doctors and gym owners, but also other local small businesses.
Local coffee shops, yoga studios, or even health conscious cafés may be a great natural alliance. Brainstorm a few ways you could work together and support each other before reaching out!
4. Start a Newsletter
Your newsletter may not help you gain new clients, it can strengthen your relationship with existing clients. Plus, existing clients can share your newsletter with their family and friends, increasing the chances of referrals!
How often should you send a newsletter? Monthly or bi-monthly newsletters can be very effective, but not too intrusive. Weekly newsletters may be excessive and you may not have enough to say.
What should you share in your newsletter? Newsletters are a great place to share things that you and your practice get excited about:
- Recent happenings in your practice (for instance, if you welcome a new practitioner to your practice)
- New recipes you think your clients will love
- Media articles you’re quoted in
- Articles you publish
If you’re interested in starting a newsletter, companies like MailChimp can be an excellent resource. MailChimp, for instance, allow you to have up to 2,000 subscribers and send up to 12,000 emails a month on their free plan.
5. Get Involved In Your Community
Another great way to get your name out there is by getting involved in your local community. Look on your town website to see what events are taking place. Ask yourself how you and your practice might be able to get involved. This may be a great opportunity to partner with other local businesses!
Still looking for help with your private practice marketing strategy?
Check out Healthie’s FREE ebooks, including The Branding Tool Kit. This one of a kind guide shows you step-by-step how to make your private practice into a full-fledged branded enterprise. In this guide, we cover everything from your logo to your website, and even professional social media.
Here at Healthie, we’re always happy to chat and answer your business questions. In fact, it might make a great blog post! Never hesitate to reach out via chat (bottom right-hand corner of the screen) or post to our comments section below.
Interested in learning more about marketing? Register for our Marketing Bootcamp…