One great way to draw in a client and keep them coming back is to create packages. While there’s nothing wrong with selling your dietetic services a-la-carte, a package will help your clients to understand what you already know – their problems probably can’t be fixed in just one session. When they have the option to buy a package, they’ll purchase not one session, but a plan to work towards their goals over the course of a few weeks or months. So now, let’s look at a few things you should be sure to include when putting together a package:
- Differentiate between your Initial Consultation and Follow-Up sessions. More often than nought, initial consultations take much longer than the follow-up sessions. You’re just getting to know your new client and need to get acquainted with their nutrition goals, it takes a little bit more time. Decide up-front how long those sessions will be. Many dietitians will take an hour for an initial consult and then reduce the time for follow-up sessions. Most dietitians also charge less for follow up sessions – they take less time and it could sway your client to keep scheduling sessions.
- Show your client exactly what they’re buying. Be sure to add details and specifically layout what a session with you will entail. It can be details like “nutritional education,” “meal planning,” or “mindful eating strategies.”
- Consider creating monthly packages. Monthly packages are a great tool for managing your practice. Instead of letting them purchase follow-up sessions as they go, you can recommend a monthly package. Let your package include the number of sessions you feel is appropriate for the month. This type of package can either include a few follow-up sessions or an initial consultation plus a follow-up session or two.
- Option add-ons or additional services. With packages, you can sell other dietetic services or related products like cooking or yoga classes right alongside regular sessions. Some dietitians offer additional services like “grocery store tours” where you can more directly walk your client through food shopping strategies. Some of our dietitians use Healthie’s client-facing platform as an add-on and will charge extra to allow clients to engage in our features like food-blogging and daily support.
- Combination packages. Add-ons will open the door to combination packages, where you can add one or two popular additional service options to a monthly package. It provides your clients with more options and an easy way to purchase your dietetic services.
Looking for more help on putting together your own packages for your private practice? Look no further. Comment below or email us at firstname.lastname@example.org. We’re happy to help give you more ideas!