If you’re an RD on Instagram, no doubt you’ve noticed their stories feature. If you’re new to stories, they appear on the top of your Instagram home screen. You can create your own by pressing the camera button in the top left corner of your home screen. Below that, you’ll notice users whose profiles appear with a rainbow circle – those are stories for you to check out. All stories are only available for 24 hours! Live stories are available while you’re live, but can also be saved in your stories for 24 hours!
Here’s how you can make the most of your stories:
- Go in with a mission. Random stories will feel random. If you regularly create stories with a purpose, it will give your followers a reason to seek out your stories. For instance, you can give a tutorial on how you create that perfect avocado rose. Or make it simple, share how you’re craving mac and cheese and show a substitution you use to make it more nutritious.
- Make it a story. They’re called “stories” for a reason. A good one will have a beginning, a middle, and an end. Take sometime in the first photo or video to introduce what you’re going to show later in the story. If it’s a recipe, you might want to tell everyone what you’re making before you jump right into listing ingredients.
- Don’t get too wordy. Remember, your viewers only have a few seconds to look at each photo or video. Don’t add too much text to any one photo, or they’ll likely get lost. A few words can go a long way. Also, try to place text in a place where it is easy to read.
- Mix up your images. While six selfies in a row might fly on Snapchat, it may not be the image you’re looking to promote. If your mission is just to show how you’re living a healthy lifestyle, multiple selfies of you with the same smoothie might feel redundant. Be conscientious with your photos. If one is too much like another, you may not need to share both.
- Inside jokes are less funny from the outside. Remember, your Instagram stories are public. You might be sharing a great joke you had with a friend or two, but if clients are also seeing it, they likely won’t understand and won’t be interested. With that said, the occasional personal touch – like this cute thing your dog keeps doing – should be fine from time to time and won’t alienate your clients.
- Be authentic. Be true to yourself, your mission and your audience. Stories are a great place to show behind the scenes action and give your followers a glimpse into your daily life. It’s OK if your stories are less curated than your feed; they’re supposed to be more casual!
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