The other day we reviewed all of the different social media sites that are great for dietitians like you to try out. Today, we’re talking Pinterest. Pinterest is a great option for the RD who is interested in sharing infographics, recipes, motivational quotes, and more. This social media site is a little more low-key than some of the others, but undoubtedly, has a great community of dietitians. So, how do you go about building up a Pinterest page that clients will turn to?
- Pin often. Like most social media pages, frequent updates are key. New content daily is not a rule, but an advisable guideline. Try to have fun with it, otherwise posting a couple times a day will quickly start to feel like a chore.
- Make many boards. You may only start out with a few boards, but the more boards you create, the more content you’ll have and the easier it will be for followers to find exactly what they’re looking for. One easy quick tip: Don’t label your board “Recipes” if you think you’ll gather a lot. Try to divide it up into smaller categories, like “Gluten-Free,” “Favorites for Kids,” or “Healthier Dessert Options to Try”
- You don’t need to have DIY-ed everything you pin. Pinterest is a place of inspiration. If you want to include a board of recipes you specifically have tried and approved of – that is a great feature. But otherwise, don’t sweat it if you haven’t tried everything you’ve pinned. You pinned it because you would want to try it. It means it’s a cool idea you wanted to bookmark it.
- Follow your passions. Remember, Pinterest is still a social media page. Feel free to have a little bit of fun! If you see a comic that made you smile, that’s okay to share from time to time. Of course, you still have to be mindful of who it goes out to – a dirty joke might not fly with every client, but still, don’t be afraid to inject a little more of your personality into your Pinterest page.
- Engage with the content you pin. You don’t have to comment on everything you pin, but commenting frequently is a great way to inject your own voice into social media site. Your comments don’t need to be extensive, but a few words from time to time on what you think of a pin or a recipe can go a long way.
If you’re not quite a social media master and want some additional help towards getting there, feel free to reach out to us at firstname.lastname@example.org and ask questions! We read every email and are always happy to talk!