Today, social media is not just a social outlet, but a way to build up your brand and promote your private practice. Today, we’re going to share how to make the most out of social media in a way that is right for your practice.
First, let’s take a look at what platforms are out there. Some dietitians use every single one of them! Now, you don’t need to have a profile on every social media site, but instead, pick one or two that best fit with your personality that you’ll enjoy using.
Are you a shutterbug? If you love snapping and sharing photos, Instagram is a great platform to integrate into your practice’s brand. There is a huge community of dietitians on Instagram. It is a great place to post motivational quotes, health-related humor, healthy meals you love, and examples of how you live a #dietitianapproved lifestyle.
Twitter is ideal for the RD who can put their thoughts into 140 characters. Twitter can be great place to share articles and swap favorite recipes. It does require more activity than most to gain a following just because of the nature of the platform. If you’re an RD who likes to chat with other professionals, Twitter can be a great place. There are a number of dietetic conversations that go on every week. It’s easy enough just to jump in!
If you happen to live on Facebook, why not start there? Facebook is actually a great for seeking out local clients. It is a platform that allows you to not only post or share whatever you’d like – whether it be motivational quotes, interesting nutrition-related articles, or photos of healthy dishes you love. One great thing about Facebook is that it allows you to post information about your private practice, like where you’re located and how you might best be reached, where potential clients can easily find it.
Ever tried Pinterest? This social media site is great for the RD who likes to get crafty. Pinterest is a great place to share recipes, articles, nutrition facts, and motivational quotes. Pinterest is a little more low-key than some of the other social media sites, but undoubtedly, has a great community of dietitians. Pinterest is also an easy site for clients to follow you on and now has a great chat feature.
Now, blogs aren’t exactly created on one social media site, but several. If you like to write, joining the community of blogging dietitians might be a great option for you. You can start a blog on your private practice’s website or start one through an outside platform like WordPress, Weebly, Tumblr, or Blogger. Blogging requires a lot more writing than some of the other social media sites. It also relies a lot more heavily on original content. If you have an interest in writing nutrition-related articles, crafting recipes, or even just tracking how you lead a healthy lifestyle, blogging could be an excellent option for you.
Social Media Quick Tips
Now that we’ve covered a number of the more popular social media platforms you might want to integrate into your private practice’s brand, now let’s see how to make the most out of these platforms.
- Don’t post for follows. Don’t worry right away that no one is noticing your social media account. It can take awhile to build a following. Start by posting about things that you are passionate about and try to make it a good habit. You want to have fun using social media first so it won’t feel like a chore.
- Be active and post regularly. Posting new content daily is key to getting others to notice. If there is always something new on your social media page, there is all the more reason for someone to want to check it out again and again.
- You don’t need to create all your content. If you’re fretting about doing something interesting so you can post about it on social media, the site will become more tedious than it needs to be. It’s okay to share a recipe you love, even if you didn’t write it, just so long as you give credit to where credit is due!
If you’re not quite a social media master and want some additional help towards getting there, feel free to reach out to us at firstname.lastname@example.org and ask questions! We read every email and are always happy to talk!