Nowadays, social media is an integral part of building up your private practice’s brand. It not only draws in new clients, but also broadcasts your name as an online nutrition authority. Instagram is a dietetic hotspot. It’s a great platform for motivation, healthy eating inspiration, and showing how you try to practice what you preach! Today we’re going to share what content will really make your Instagram page stand out.
- Post about your favorite foods! While you don’t have to share a picture of every meal you eat, if you’re a nut about butternut squash, you might want to snap a quick picture before chowing down on some butternut squash soup! This is also a great opportunity to share any nutrition facts about your dish to spread your health knowledge.
- Take a moment to motivate. Post quotes that inspire you. Your clients who follow you will appreciate the positive messages as well as any one else looking for support to maintain their healthy habits.
- Share your favorite recipes. Whether you’re creating your own recipe or just trying out someone else’s, it’s always a great idea to show your approach to making food. Sharing your own recipe can also be a very useful tool to your clients, especially if they have allergy restrictions or are interested in cooking substitutions.
- Don’t be afraid to get personal! Though you want to appear professional while you’re working, on social media, you aren’t just a dietitian, you’re a person too. Not every Instagram post needs to focus on nutritious eating.