Private Practice Essentials: Business cards 101

Business cards: they’re not necessarily the first thing you may think of when putting together your practice, but they are incredibly useful for dietitians at any stage of practice! Between conferences, local Academy meetings, and initial consultations, handing out business cards is an easy way for potential clients and other RDs to get in touch with you and learn about your practice. Building your network and community is super important as you start and grow your practice, so we recommend making this small investment in cards.

So, what are the elements of a strong business card? 

  • The “Contact Me” essentials. Your name and credentials, the name of your practice (ignore this if you’re using your name!), email address, work phone and fax, and address (if you have one).
  • Your specialties! If you’re an expert in bariatric nutrition counseling or have years of experience in clinical work, be sure to mention that; indicating your specialization makes it easier for interested clients to reach out to you. The description can be as long or short as you like – it can range from a few words to the full back of your card – but make sure it sends the right message.
  • Next appointment reminder. Though this is completely optional, some RDs love having this on the back of their business cards. It’s an easy way to help your client remember when their next meeting is (though with Healthie, they’ll receive e-mail reminders already 😉 )
  • 1-2 relevant images. A company logo, some pictures or illustrations of produce, or other RD-friendly pictures look great on a business card; however, you shouldn’t be adding more than one or two images – business cards are small, and you don’t wanna overcrowd them!
  • A clean layout. Organize and design your card so that it’s easy to read and has a clean feel. First impressions are everything, and your business card is a representation of you and your practice – one that’s too busy may not be appealing to potential clients.

Let us know – what does your business card look like? Post pictures on Instagram, Twitter, or Facebook, and tag us @gethealthie!

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