Over the last several years, Facebook has proven itself to be an invaluable tool in helping private practices at all sizes expand their online reach. These days, prospective clients are more likely than ever to find you on social media, and even when landing on your website, search for you on Facebook to get to know “the real you.”
Facebook makes it easy for people to discover and interact with you online, as well.
In this blog post, we’re providing instructions on creating a Facebook Business Page for your health and wellness practice, as well as best practices in leveraging Facebook to grow your business.
Step 1: Creating your Facebook Page
- Click Facebook.com/business
- Click Create a Page
- Select the “Type of Company” > For most private practices, you’ll want to choose “Company, Organization or Institution”
- Enter other business information
- Click “Get Started”
Step 2: Add content to your page
Write a short description about you and your practice, add the link to your website, as well as your other social media handles, so viewers who like your content and are interested in your business can easily contact you.
Adding other pieces of information, like a mission statement, provides a convenient way for your followers to know more about you without clicking away from Facebook.
Add your contact information, a profile picture, your logo, and other information for clients to get to know you.
Note: You can always add / edit this section as you go, so no worries if you want to start with some fundamentals, and grow from there.
3. Write a Pinned Post For The Top Of Your Page
A pinned post remains at the top of your Facebook page, making it the most visible post on your page. Pinning a good post shows a new viewer exactly what you are passionate about and is a compelling way to draw in likes. You can only pin one post to the top at a time, so choose wisely!
How to: on a post, select the three dots in the top right corner, then “Pin to the top”.
4. Invite People to Like Your Page
Inviting your friends, colleagues, and other professionals in the field to ‘like’ your page sends them a notification. For frequently Facebook users, it’s hard to miss! Invitations are a great way to remind or inform your friends that you have a professional page and network. You never know who will know someone who can use your services.
How to: click the three dots under the header of your Facebook page. Then click “Invite Friends.” Check off everyone you want to send an invitation to and click “Send Invites.”
5. Link your Healthie Calendar and Packages to the “Book Now” button
Healthie’s calendar and packages system can link directly with your Facebook Page, which will enable clients to automatically book appointments with you, from your Facebook page!
More instructions on how this is done can be found here.
Other best practices on Facebook:
1. Consider Using Facebook Ads
Enabling Facebook Ads is a way you can promote your page to other Facebook users you are trying to target as clients. You may see ads in your news feed from other companies. Typically, they appear as a regular Facebook post, but are labeled as “sponsored.”
Facebook Ads can be an extremely effective way to market your practice, however, there is no guarantee that your ads will be successful.
Click here to find out more about Facebook Ads.
How to: go to www.facebook.com/business and click “Ads” on the top menu, then the “Create an Ad” button. You can pay for Ads through PayPal, credit, or debit.
2. Post Videos More Often
Today’s Facebook users rarely have the time or interest to read a lengthy post, regardless of the subject matter. Posting short videos and eye-catching photos with brief captions are more effective ways to leverage Facebook to grow your business. Furthermore, videos receive more organic reach in News Feeds when compared to photos.
If you haven’t considered creating video content yet, the time is now! Facebook makes it easier than ever for you to produce your own video content with Facebook Live.
To promote your practice, while still providing value to your community, use Facebook Live as an educational opportunity. Choose a topic that fits with your niche, and do a 2-3 minute mini webinar on Facebook! This doesn’t just tell your audience what you do, but shows them how you operate as a counselor and educator.
Looking for more social media tips? Download our Marketing for Nutrition Professionals ebook today…