Facebook can be tricky, so here are 5 ways to leverage Facebook to grow your business…
1. Keep a pinned post.
A pinned post is the most important post in the page that the page administrator keeps on the top. Pinning a good post shows a new viewer exactly what you are passionate about and is a compelling way to draw in likes. You can only pin one post to the top at a time, so choose wisely!
How to: on a post, select the down arrow signal on the top right, then “Pin to the top”.
2. Invite people to like your page
An invitation to like your page sends a notification to your friends, colleagues, and other professionals in the field that’s hard to miss for frequent Facebook users. Invitations are a great way to remind or inform your friends that you have a professional page and network!
How to: click the ellipsis on the header of your Facebook page, then “Invite Friends”; check off all the people you want to send an invitation to.
3. Add your practice’s information on your page
By simply writing a short description about you and your practice, the link to your website, and information about your other social media sites, viewers who like your content and are interested in your business can easily contact you. Adding other pieces of information, like a mission statement, provides a convenient way for your followers to know more about you without clicking away from Facebook.
How to: click on the “About” tab of your Facebook page. Press “edit” for any of the categories you’re interested in changing or adding more to.
4. Consider using Facebook Ads
Enabling Facebook Ads allows you to promote your page to other users; this usually comes as posts you curate on users’ newsfeeds. Though it may be effective, one downside to enabling ads is that outreach can be limited and there is no guarantee to how many people actually will like your page. Go to https://www.facebook.com/business/products/ads/ to read more about ads.
How to: go to www.facebook.com/business and click “Ads” on the top menu, then the “Create an Ad” button. You can pay for Ads through PayPal, credit, or debit.
5. Post photos and videos more often
Today’s Facebook users rarely have the time or interest to read a lengthy post, regardless of what the subject matter is. Posting short videos or eye-catching photos with brief captions are more effective ways to get your content out there. Need some inspiration to get started with your photos? Spend some time on popular Facebook pages to see how they integrate media in their posts.
Looking for more social media tips? Download our Marketing for Nutrition Professionals ebook today…