Love it or hate it, social media is here to a stay! Whether you consider Facebook a friend or foe, it can be an excellent tool to expand your online reach.
So today we’re discussing 5 ways to leverage Facebook to grow your business:
1. Add Your Contact Information to Your Facebook Page
Write a short description about you and your practice, add the link to your website, as well as your other social media handles, so viewers who like your content and are interested in your business can easily contact you.
Adding other pieces of information, like a mission statement, provides a convenient way for your followers to know more about you without clicking away from Facebook.
How to: click on the “About” tab of your Facebook page. Press “edit” for any of the categories you’re interested in changing.
2. Keep a Pinned Post At The Top Of Your Page
A pinned post remains at the top of your Facebook page, making it the most visible post on your page. Pinning a good post shows a new viewer exactly what you are passionate about and is a compelling way to draw in likes. You can only pin one post to the top at a time, so choose wisely!
How to: on a post, select the three dots in the top right corner, then “Pin to the top”.
3. Invite People to Like Your Page
Don’t be shy! Inviting your friends, colleagues, and other professionals in the field to ‘like’ your page sends them a notification. For frequently Facebook users, it’s hard to miss! Invitations are a great way to remind or inform your friends that you have a professional page and network! You never know who will know someone who can use your services.
How to: click the three dots under the header of your Facebook page. Then click “Invite Friends.” Check off everyone you want to send an invitation to and click “Send Invites.”
4. Consider Using Facebook Ads
Enabling Facebook Ads is a way you can promote your page to other Facebook users you are trying to target as clients. You may see ads in your news feed from other companies. Typically, they appear as a regular Facebook post, but are labeled as “sponsored.”
Facebook Ads can be an extremely effective way to market your practice, however, there is no guarantee that your ads will be successful.
Click here to find out more about Facebook Ads.
How to: go to www.facebook.com/business and click “Ads” on the top menu, then the “Create an Ad” button. You can pay for Ads through PayPal, credit, or debit.
5. Post Videos More Often
Today’s Facebook users rarely have the time or interest to read a lengthy post, regardless of the subject matter. Posting short videos and eye-catching photos with brief captions are more effective ways to leverage Facebook to grow your business. Furthermore, videos receive more organic reach in News Feeds when compared to photos.
If you haven’t considered creating video content yet, the time is now! Facebook makes it easier than ever for you to produce your own video content with Facebook Live.
To promote your practice, while still providing value to your community, use Facebook Live as an educational opportunity. Choose a topic that fits with your niche, and do a 2-3 minute mini webinar on Facebook! This doesn’t just tell your audience what you do, but shows them how you operate as a counselor and educator.
Need some inspiration to get started with your media? Spend some time on popular Facebook pages to see how they integrate media in their posts.
Looking for more social media tips? Download our Marketing for Nutrition Professionals ebook today…